BioWare Aiming to sell 10 Million Units with Future Titles
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BioWare has been one of the most successful developers this console generation thanks to mega-hits like Mass Effect and Dragon Age, but they're still targeting higher sales numbers. Speaking to videogamer.com, studio co-founder Greg Zeschuk said "Well, we need to sell 10 million units. That's actually the new target, right?"
He continues, "Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25 [million]. You're kinda like, 'Well, that's a hit!' We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied."
