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Bobby Kotick wants to sell you in-game movies
The idiot CEO of Activision strikes again...
CVG said:Activision Blizzard boss Bobby Kotick has revealed that he's keen on packaging in-game cut-scenes into a single linear narrative - and selling it to fans as a separate $30 movie.The idea first popped into Kotick's head when he saw the quality of cut-scenes in Blizzard's StarCraft II.
Kotick isn't the first to stumble upon the idea of editing together cut-scenes for a full movie.
Rockstar released a feature length collection of Red Dead Redemption's in-game movies earlier this year - and released it on terrestrial TV.
Only Rockstar didn't charge $30 for the pleasure...
Bobby Kotick said:If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?
My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.
Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.
If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theatre and watch it again.