Really? They constantly break the fourth wall with references like that. It's hard to immerse myself in it. I'm very aware that I'm playing a game.
Besides, it's more the guys who drew the storyboard for the plot. It moves way too fast, and some of the things that happen just don't make sense. Not to mention the fact that we're STILL getting railroaded by obvious binary questions, which may as well be, "Do you want to good points or the evil points?"
Mass Effect was way better at morality, and those kinds of decisions are Fable's main selling point.