Sony Backs Blu-Ray Sales Factor...

[Gikoku]

Sony Backs Blu-Ray Sales Factor...

Sony Computer Entertainment
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Playstation 3

Speaking to the Financial Times, Hirai said that Sony's gaming division was working closely with Sony Pictures and Sony Entertainment to "get the Blu-ray message out".

However, Hirai acknowledged that marketing the PS3 as both a games console and high definition movie player was a tough "balancing act".

"The PS3 is first and foremost a video games machine but we want to say - by the way, it's a great Blu-ray player as well", he said.

Earlier this month, Square Eniz president Yoichi Wada criticized Sony's inconsistent marketing of the PlayStation 3, saying the firm needed to decide whether it was promoting a games console or media hub to consumers.

While some analysts had expected Sony to announce a further PS3 price cut during the Tokyo Game Show, Hirai said that improving the console's software portfolio was the priority.

"Going aggressive only on price without being able to back it up with content doesn't make a whole lot of sense to me," he said.

It may be a Game Console, but PS3 consumers seem to be purchasing it more for it's use as a cheap Blu-Ray player, than for it's games.

 

[Dark Drakan]

Re: Sony Backs Blu-Ray Sales Factor...

It may be a Game Console, but PS3 consumers seem to be purchasing it more for it's use as a cheap Blu-Ray player, than for it's games.

Thats true and the only award its won so far was for that and with bundle deals like the one with Spiderman 3 movie on Blu Ray. It seems they are also using it as a main selling point too without big games titles.