70% of Activision's profits from non-console games

[Zjuggernaut]

70% of Activision's profits from non-console games

Activision CEO Bobby Kotick has said that weekly sales charts have little impact on the publishing giant because 70% of its profits come from non-console-based video games.

In an interview with the Wall Street Journal (via Gamasutra), Kotick said he's not worried by the decline in disc-based game sales. "I care a lot less. It used to be, I would religiously look at weekly retail sell-through data, but it's a very small part of our business now," he said.

"Today, probably 70 percent of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn't really get us too concerned."

The 11.5 million World of Warcraft players paying a $15 monthly fee has much to do with that, although "non-console-based games" also counts for iPhone and PC games.

I thought this was interesting and would make good discussion since Sean and DD were talking about Activision not to long ago.​

 

[Evan]

Re: 70% of Activision's profits from non-console games

I could imagine how much WOW makes for the company. Damm.

 

[Sean]

Re: 70% of Activision's profits from non-console games

11.5 million people pay $15 a month, someone do the math.

One word:

DAMN

 

[Gikoku]

Re: 70% of Activision's profits from non-console games

Forgot all about their Blizzard merger, was going to say Guitar Hero.

Ugh, I bet Mr. Bobby has several torn Benjamins caught between his crack when he finished using the toilet.

 

[Firis]

Re: 70% of Activision's profits from non-console games

Blizzard makes a descent cut from those 11 million people too, that is why they can afford to release two games every ten years and have a seemingly limitless budget and the best cinematics in the business.

 

[Dark Drakan]

Re: 70% of Activision's profits from non-console games

They make millions from charging people to play online (WoW) and they want to do the same with CoD series. They also charge more than the regular retail costs of their games (MW2 was more and Guitar Hero with instruments).

 

[sfroggy1]

Re: 70% of Activision's profits from non-console games

11.5 million people pay $15 a month, someone do the math.

One word:

DAMN

Their WoW income must be . . .

OVER 172, 500, 000 ! ! !

 

[Firis]

Re: 70% of Activision's profits from non-console games

^Actually it isn't, it is exactly that :3

 

[Zjuggernaut]

Re: 70% of Activision's profits from non-console games

They make millions from charging people to play online (WoW) and they want to do the same with CoD series. They also charge more than the regular retail costs of their games (MW2 was more and Guitar Hero with instruments).

What? They want to charge people to play CoD online? If they do that, Call of Duty sales are gonna drop big time.

 

[Sean]

Re: 70% of Activision's profits from non-console games

Agreed.

 

[Azer249]

Re: 70% of Activision's profits from non-console games

Its around $2070000000

 

[Sean]

Re: 70% of Activision's profits from non-console games

It's 172,500,000.

 

[Azer249]

Re: 70% of Activision's profits from non-console games

LMAO well then my maths just failed :L dont mind me i was watching england win

 

[Dark Drakan]

Re: 70% of Activision's profits from non-console games

What? They want to charge people to play CoD online? If they do that, Call of Duty sales are gonna drop big time.

Where he gets this info from i dont know as i dont know a single person who likes paying subscription fees and the main reason they avoid some games is because of this.

I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.

I think our audiences are clamoring for it. If you look at what they’re playing on Xbox Live today, we’ve had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven’t really had a chance to do that yet, so that would be my snap of the fingers.

 

[Zjuggernaut]

Re: 70% of Activision's profits from non-console games

Where he gets this info from i dont know as i dont know a single person who likes paying subscription fees and the main reason they avoid some games is because of this.

That's stupid. We already pay £35 a year to play online, now they would want to charge us more just to play a single game?

If Activision see this as an option then I'm never buying a Call of Duty again.