
Battlefield will be many things, but one thing it won't be is another milked cash cow reminiscent of an Activision product. DICE's executive producer Patrick Bach shared light on exactly why..
"The business goals for us are not to release a game every year. To us, we need the time to be able to create the next game that consumers will hopefully like. If we were to release another big Battlefield title next year, that would mean that we'd have less than a year to build it, and that would mean that we'd have to have another studio building it for us, which would mean it wouldn't have that DICE seal of approval, which would mean they'd just have to release a copy of the game we just released. Ugh, no."
Bach also stated that even though the annual business strategy is a popular and rather successful one, Electronic Arts will not be forcing the idea onto the Battlefield franchise. So to satisfy those who are content starved, DICE plans to go another popular route and release content expansions for the game instead (similar to BF:BC2's Vietnam pack).
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