EA's 'Project Ten Dollar', DLC Packaged with New Games

[Gikoku]

EA's 'Project Ten Dollar', DLC Packaged with New Games

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Crack open a fresh copy of Mass Effect 2, The Saboteur or Dragon Age: Origins and you'll see it: A code to download some piece of game content that those suckers buying used will have to pay for. It's not just coincidence that EA is shipping so many games with these bonuses/punitive measures (depending on your perspective). It's what CEO John Riccitiello calls "Project Ten Dollar," a bid to take back a portion of revenue from the estimated $2 billion in annual used game sales. That and the rest of Riccitiello's strategy to to make EA more reliant on digital content is detailed in a new BusinessWeek report.

All we know is, with a 25 percent decline in revenue for Q3, the company needs to find some way to fill the gaps sooner rather than later. Though Riccitiello seems convinced the digital strategy will patch the hole, some remain unconvinced. Former EA consultant Eric Goldberg told BusinessWeek, "While it's possible EA can make the extremely difficult transition from providing a shiny disc in boxes to [leading] in digital, history suggests it's rather unlikely."

 

[Skotekal]

Re: EA's 'Project Ten Dollar', DLC Packaged with New Games

Money hungry assholes. These guys are the freakin' gaming devils man. Grahh they better not do this with Bad Company 2. They are pressuring me with "preorder this, and get better weapons before others!" Type of garbage. So if you get the game early, you get an advantage, instead of the game relying on skill.

I wish EA would just die.