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Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....

Gikoku

driftin' along.
Town Guard
Feb 8, 2007
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Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....


Xbox 360
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Halo 3

[ Xbox.com | Halo® 3 Central ]

MCV News said:
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Teaser will hit UK televisions next Tuesday

Microsoft has unveiled details of its TV advertising campaign for Halo 3 – as well as a teaser of what fans can expect.

According to the publisher, the promotional clips will bring the game’s ‘epic battles to life in the style of a museum “diorama”’.

The ad hits UK TV screens next Tuesday, at 21.35pm, but fans can get a sneek peek at the ad by visiting Xbox.com | Halo® 3 Central from today.

The advert does not focus on the specifics of the graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire Halo trilogy.

Microsoft says that the ‘diorama’ featured in the ad is a ‘100 per cent accurate replication’ of a battle taken from the Halo universe.

At over 400 sq ft in surface area, reaching a height over 12ft above the ground and with each handcrafted human figure standing 8 inches high, it was large enough to fill an entire studio at Stan Winston, the Los Angeles modelmakers responsible for the creature models from films such as Aliens and Jurassic Park.

The 90-second short took director Rupert Sanders and his team four days.

Head of Gaming and Entertainment at Microsoft UK Stephen McGill said: “It’s amazing to see such the legendary world of Halo brought to life in such a creative way through the construction and filming of this ad.

"I’m sure the epic shots and dramatic scenes in the commercial will be a hit with Halo fans and newcomers to the franchise alike, giving them just a taste of what they have to look forward to when the game comes out on September 26th.”
 
Re: Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....

Apparently this is the beginning of a $10 million ad campaign for Halo 3. I will take a look at the sneak peak when i get home and look forward to seeing the full ads emerge.
 
Re: Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....

I'd love if the ad where shown in sweden too. I saw the GoW ad... and I really hope burger king gets the special soda-cans with Halo3 commercial on 'em, cos if they do im going to collect some of them!
 
Re: Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....

Zingo;132926 said:
I'd love if the ad where shown in sweden too. I saw the GoW ad... and I really hope burger king gets the special soda-cans with Halo3 commercial on 'em, cos if they do im going to collect some of them!

I'm pretty sure the commercial will broadcast worldwide, perhaps not on the same day of course, but maybe in the same week as the UK & US airing. I could be wrong though, but we'll just have to wait and see.
 
Re: Microsoft’s ‘Epic’ Halo 3 TV Ad, Revealed....

Gikoku;132931 said:
I'm pretty sure the commercial will broadcast worldwide, perhaps not on the same day of course, but maybe in the same week as the UK & US airing. I could be wrong though, but we'll just have to wait and see.

Yeah i would have thought so, as Halo 3 plans to take the world by storm and the ad will hit as many countries as they can get it to.

EDIT* Just watched this and wow, what a mood they are going for in these ads. Really getting the aura and emotion of the battles over and making it properly sound like a future war...I half expected it to be an ad for a WWII documentary the way it was presented. :thumbsup: